500 Global-backed South Korea-based Blockchain Artist-to-Fan Startup [stan] Launches Fully Integrated in-app NFT Marketplace and Announces Next Stage of Growth

Stan NFT fanwave with mobile screens

Seoul, South Korea, 15 August 2023 – South-Korean Artist-to-Fan social media platform [stan] announces its vision to
create a cutting-edge platform that offers real Artist-to-Fan interaction powered by blockchain technology. The platform
was launched at the beginning of 2023, with the vision of revolutionizing artist-to-fan-engagement and redefining
community interactions through a variety of in-app functions including exclusive artist content, live streaming, and a fully
integrated NFT Marketplace. With its all-in-one service, the platform aims to serve as a seamless bridge between Web2
and Web3, providing an experience that is unlike any other existing artist-to-fan social platforms in the market.

The Seoul-based startup is backed by venture capital firm 500 Global, and was founded by Dr. Anthony Park and John
H. Chi, both of whom are experts in the entertainment and tech scene with decades of experience. While artist NFTs are
not new to the industry, with many celebrities, artists, and K-pop Idols having entered the NFT world and investing
heavily in the metaverse and Web3 since 2021, the founders noticed that these content and collections were only
accessible on NFT Marketplaces, which were completely foreign to the majority of the artists’ fan community and only
catered to existing NFT users already familiar with NFT platforms.

Thus, having identified a gap in existing artist-to-fan offerings available in the market, the idea for [stan] was conceived,
to create an all-in-one platform where users can connect, interact, and collect, trade, and bid for authentic and original
artist content. With [stan], the startup is dedicated to building an immersive digital experience that integrates social
community, exclusive content, and the exciting world of NFTs, with a platform that is designed to be simple and easy to
use for all.

The first phase of the platform’s launch was focused on building an immersive and organic experience for its users, by
providing an all-in-one service with artist and fan interactions at its core. [stan] prides itself on offering new and
exclusive content from an all-rounded roster of over 50 artists, one that is unique to the platform and comprises diverse
artists ranging from K-Pop idol groups and Korean actors, to performers, singers, and all types of creative artists from all
over the world.

The platform boasts a multitude of value-added features, all of which allow artists to form authentic interactions and
create real engagement with their fans, all on a single platform. In addition to key social networking features such as
following and interacting with artists, content sharing, and in-app live streaming, the startup focused on creating a
unique and engaging community ecosystem with its very own in-app currency and wallet, known as stan points. Users
can collect and earn stan points via a variety of means including purchasing in-app, inviting new users, joining in-app
giveaways, gifting and receiving from other users, and more. These points can be utilised to boost support for artists via
paid likes, and to purchase exclusive in-app content from their favourite artists.

Integral to the platform’s development and one of its key differentiating features is its fully integrated NFT
Marketplace, designed to make NFTs easily accessible to all, through its simple and easy to use interface and user
experience. All artists are able to create and mint their own NFT collections with full transparent control over all of their
content on the platform. Fans can gain unrestricted access to exclusive content and limited digital collectibles by their
favourite artist, in a way that is seamless, convenient, and user-friendly, even for first-time users who are new to Web3
and NFTs. Users who own the NFTs can collect, store, trade, and re-sell them in the stan auction house to the rest of
the community.

On [stan], NFTs and exclusive artist content can be acquired easily via several means, including cryptocurrency and
they can even be purchased through stan points, with the platform’s unique and easy-to-use points-to-token technology.
To purchase any digital content, users simply have to connect their [stan] accounts to MetaMask, a decentralized
cryptocurrency wallet that is reliable and secure. Transactions made via cryptocurrency would be completed on
Metamask, and all digital files are also secured on a blockchain, which ensures all transactions are secure, efficient, and
seamless. With the seamless integration of all of these features, the platform aims to introduce fans and users from all
over the world to Web3, boosting consumer adoption and ultimately bridging the gap between Web2 and Web3 for all
users in the global fan community. The first artist NFT Collection is slated to drop in September.

To date, [stan] has already hit thousands of downloads since its launch, and continues to welcome new users each day.
South Korea, Thailand and Vietnam make up over 50% of users on the platform. With this traction gained locally in
South Korea and regionally in Thailand and Vietnam, coupled with in-app upgrades, new features, and web3
integrations, the platform expects the number of users from the South-east Asia region to grow exponentially in the long
run.

“Over the span of 8 months, our strategy has been centered around building the most user-friendly interface that
merges all our unique functions such as stan points, our in-app currency, and most recently, our in-app NFT
Marketplace, to give all users, artists and fans, a seamless, safe, and transparent experience that is fun, engaging, and
immersive at the same time.” says Dr. Park.

“In line with our business growth, we are now working on our next round of fundraising, to scale our business across
South-east Asia by rapidly expanding our services, onboarding more artists from all over the world onto our platform,
and to officially roll out exclusive NFT collections with our artists. We strive to continue to push the boundaries of artist
and fan interactions, to provide the best possible experience to our users.”

More than just a social platform, [stan] is also dedicated to creating a positive social impact, in line with the true
meaning of community. A portion of the proceeds from any in-app social interaction such as paid likes will be donated to
a charity of the artist’s choice – a meaningful touch for artists and their fans to come together to do good for society.

The platform plans to expand to Indonesia, Japan, and Philippines by Q1 of 2024.

[stan] is available for download on iOS and Android in over 90 countries. To find out more, please visit https://stan.win/

About [stan]

[stan] is a first-of-its-kind social network app that brings artists and fans together in one global community, with the vision to redefine fan-engagement and offer real fan interaction. A revolutionary web3 platform leveraging blockchain technology, [stan] is dedicated to building an immersive digital experience that integrates social community, exclusive content, and the exciting world of NFTs, where users can connect, interact, and collect, trade, and bid for authentic and original artist content.

More than just a social platform, [stan] is committed to creating a positive social impact, whereby a portion of the proceeds from in-app social interactions will be donated to a charity of the artist’s choice. Since its launch in 2023, the platform continues to welcome hundreds of new users each day. [stan] is available for download on iOS and Android in over 90 countries, and online at https://stan.win/. Show your love. Save the world!

For media enquiries, please contact: press@stan.win

Stan is the New Social Community App For Fans to Interact with their Favourite Artists

First-of-its-Kind Revolutionary Platform Offers an Immersive Experience through Exclusive Content for Fans to Connect with Artists from All Over the World.

Seoul, South Korea, 20 June 2023 – New social app [stan] announces its launch, a first-of-its-kind social network platform that brings artists and fans together in one global community, offering real fan interaction through new and exclusive artist content, live streaming, and social and visual gamification.

[stan] allows users to follow, interact with, and enjoy exclusive in-app content created by their favourite artists, offering an immersive experience via its all-in-one service enhanced by in-app gamification such as real-time leaderboards, stan points, and live streaming. The platform boasts an exciting line-up of artist channels, such as EDM pioneer Ultra Music Festival Asia, Argentinian postmodern theatre show Fuerza Bruta, and a variety of K-Artists ranging from K-Pop idol groups, R&B singers, actors and more. New artists are on-boarded regularly, including singers, actors, and all types of creative artists; forming an all-rounded and inclusive roster of artists from all over the world.

Founded by Dr. Anthony Park and John H. Chi, both of whom are experts in the entertainment and tech scene with decades of experience, [stan] was designed with the vision of redefining fan-engagement by building an inclusive global fan community, in a safe, seamless, and transparent space.

“We are excited to launch such a novel platform that not only provides real engagement between fans and artists, but also empowers fans to explore new means of interaction by building an amplified experience through social, livestream, and visual content,” says Dr. Park. “With [stan], we strive to create meaningful experiences for fans globally, and for anyone who loves music and values digital experiences. We will continue to innovate and expand our services, and cannot wait for more users to join the community and experience it for themselves.”

How does [stan] work

When a user first creates an account, they will be prompted to follow their favourite artists, which will allow the app to curate a personalised feed where users will gain access to artist-created content shared exclusively on the social app. Similar to the likes of Instagram, users can upload and share photos and videos on their account page, and easily interact with artists by liking, commenting, and leaving reactions on artist posts. All users will also have access to the latest entertainment news in the explore page, where they can also discover global trending artist content.
The platform has an in-app live streaming service, where fans will be instantly notified once their followed artists go live on the app. Artists are able to broadcast a variety of live streaming content such as virtual concerts and fan-meetings, where users can interact with artists in real-time, further strengthening the relationship between fans and artists. All livestream content is automatically saved in the artist’s video library, easily accessible for users to replay, like, and comment at their own time.

What’s different about [stan]?
[stan] offers a unique experience for fans and artists to engage and explore, via a multitude of gamification features on its platform that boosts fan engagement and interaction. Fans can collect and earn stan points, the platform’s in-app currency, via a variety of means including purchasing in-app, inviting new users, joining in-app giveaways, gifting and receiving from other users, and more. These points can be used to boost their support for artists via paid likes, and to purchase exclusive content. There is also a Clan system in place, where users can form new clans or join existing clans to interact within the fandoms and to rally support for their artists.

A daily leaderboard tracks fan and artist activity in real-time, serving as a ranking system to incentivise users to battle for the #1 spot of Global Top Artist and Global Top Fan. Top Fans with the most activity will attain VIP status and be rewarded with special perks such as the opportunity to meet their favourite artist in real life, concert passes, and access to exclusive in-app content for free.

More than just a social network platform, the platform is dedicated to creating a positive social impact, in line with the true meaning of community. Stan points and paid likes have monetary value, and a portion of the proceeds from these social interactions will be donated to a charity of the artist’s choice – a meaningful touch for artists and their fans to come together to do good for society.

[stan] has already hit over tens of thousands of downloads since its launch in January 2023, and continues to welcome hundreds of new users each day. The platform continues to strengthen its service by introducing new artists from all over the world, and upgrading the app with new features and services, with plans to launch a fully integrated NFT Marketplace for exclusive artist content in the coming weeks.

[stan] is available for download on iOS and Android in over 90 countries. To find out more, please visit https://stan.win/

About [stan]

[stan] is a first-of-its-kind social network app that brings artists and fans together in one global community, with the vision to redefine fan-engagement and offer real fan interaction. A revolutionary web3 platform leveraging blockchain technology, [stan] is dedicated to building an immersive digital experience that integrates social community, exclusive content, and the exciting world of NFTs, where users can connect, interact, and collect, trade, and bid for authentic and original artist content.

More than just a social platform, [stan] is committed to creating a positive social impact, whereby a portion of the proceeds from in-app social interactions will be donated to a charity of the artist’s choice. Since its launch in 2023, the platform continues to welcome hundreds of new users each day. [stan] is available for download on iOS and Android in over 90 countries, and online at https://stan.win/. Show your love. Save the world!

For media enquiries, please contact: press@stan.win

Date Name of Publication Link
21 June 2023 한경텐아시아 (TEN ASIA)
21 June 2023 서울경제 (Seoulkyungjae/9
21 June 2023 조선비즈 (Chosunbiz)
22 June 2023 한국경제 (The Korea Economic Daily)
22 June 2023 아시아투데이 (Asia Today)
22 June 2023 서울신문 (Seoulshinmun)
23 June 2023 PR Log
27 June 2023 Open PR
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30 June 2023 AP News
30 June 2023 Tech Focus Asia
30 June 2023 Sunset Music
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